updated 09:47 am EDT, Fri March 14, 2014
Tech could be rolled into iAd
Apple-owned Burstly has started sending out notices to customers of its SkyRocket monetization service, saying the product's publishing and SDK license agreements will end in 90 days. SkyRocket is meant to simplify advertising for developers by hooking apps into multiple ad partners, reward systems, cross-promotions, and demographic targeting. The company isn't saying why it's terminating licenses, but the reason is believed to be connected to Apple's general policy towards acquisitions, which is to shut off services to outside parties.
Apple may be planning to roll SkyRocket's features into iAd, its own advertising network. Burstly is also responsible for the beta-testing platform TestFlight, however, so it's not clear whether Apple was after that, SkyRocket, both, or just talent during buyout talks. Shutting off SkyRocket might also risk alienating developers, particularly those who produce Android apps as well as ones for iOS. iAd is an iOS-exclusive platform.