toggle

AAPL Stock: 98.15 ( -0.23 )

Printed from http://www.macnn.com

Apple-acquired Burstly sending shutdown notices to SkyRocket clients

updated 09:47 am EDT, Fri March 14, 2014

Tech could be rolled into iAd

Apple-owned Burstly has started sending out notices to customers of its SkyRocket monetization service, saying the product's publishing and SDK license agreements will end in 90 days. SkyRocket is meant to simplify advertising for developers by hooking apps into multiple ad partners, reward systems, cross-promotions, and demographic targeting. The company isn't saying why it's terminating licenses, but the reason is believed to be connected to Apple's general policy towards acquisitions, which is to shut off services to outside parties.

Apple may be planning to roll SkyRocket's features into iAd, its own advertising network. Burstly is also responsible for the beta-testing platform TestFlight, however, so it's not clear whether Apple was after that, SkyRocket, both, or just talent during buyout talks. Shutting off SkyRocket might also risk alienating developers, particularly those who produce Android apps as well as ones for iOS. iAd is an iOS-exclusive platform.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

toggle

Most Commented