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Apple improves discounts for Loyalty Program buyers, adds iPhone

updated 12:42 am EDT, Tue March 11, 2014

Institutional and volume buyers now get better price break

Organizations and enterprises that spend more than $5,000 a year on Apple products will be seeing an increased discount on volume buying of Apple hardware. Apple as of last week has improved its hardware volume purchasing discount, and added the unlocked iPhone and Apple TV to the program for the first time. The improvement in discount ranges from one to three percent, depending on the level of annual spending on Apple products.

Companies spending between $5,000 and $35,000 on Mac and iOS hardware (known as the "red tier") will see their average discount increase from five percent to six percent off the list price. The "green tier" of companies spending above $35,000 but below $200,000 annually will see slightly higher averages of around seven to eight percent, while top "blue" tier buyers will see net savings of eight percent or higher, depending on the mix of products purchased, reports Techcrunch.

For example, iPad discounts have increased between two and four percent depending on the model and quantity purchased, while third-party accessories have seen drops of up to 10 percent. The changes come shortly after Apple implemented changes in its Volume Purchasing services and iOS mass deployment programs, some of which are now available with the release of iOS 7.1. The addition of the iPhone and the Apple TV will be seen as good news for enterprise and education buyers, respectively.

by MacNN Staff



  1. efithian

    Fresh-Faced Recruit

    Joined: 04-21-04

    Can I create my own company, buy a MacPro, and get 6% off all Apple products?

  1. macjockey

    Junior Member

    Joined: 06-23-04

    It sounds like apple is out to eliminate all their resellers and keep all the business for themselves.

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    efithian: perhaps, yes. It may be that you will need to commit to buying $5K in stuff *every year* rather than just once, but I don't know all the details. By all means, look into it!

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