updated 02:59 am EDT, Mon March 10, 2014
First time the event has been held in the US, will stream live on web, iOS devices
Just a few days ahead of the beginning of the first US iTunes Festival, being held as part of the South by Southwest (SXSW) conference, Apple has now re-added its iTunes Festival channel back to Apple TV, where concerts will be streamed live. Currently the channel also offers information on the concert schedule and background on the various acts, as well as a history of the festival -- which has previously only been held in London.
Concerts from the show -- which will kick off with the band London Grammar and feature bands such as Willie Nelson, Soundgarden, Imagine Dragons, Coldplay, Keith Urban, Kendrick Lamar and Pitbull among other acts -- will be streamed in HD live to the Apple TV channel, as well as to iOS devices using the iTunes Festival app. The US debut of the iTunes concert series will be limited to five nights, rather than the 30 nights of the London version.
Tickets to the events have been assigned by lottery to SXSW attendees and are free of charge. Apple usually offers EPs of the concert performances for sale shortly afterwards, and sometimes makes selected concerts available for replay for a limited time. The Apple TV channel, like the iOS app, already has iTunes Store links to music from the artists featured in the concert series.