updated 03:21 pm EST, Wed March 5, 2014
Breaks down another distinction of iAd
Beginning sometime this year, companies advertising via iAd will be able to use fullscreen, auto-playing interstitial video ads on the iPhone/iPod touch as well as the iPad, according to Advertising Age sources. At the moment, a person has to tap an iAd banner to get a video to play. As interstitials the videos will likely play after certain in-app actions have finished, such as reading an article or finishing a game level.
Planned sales details of the ads are unknown, but one source suggests that Apple could sell spots through an ad exchange that quietly launched "a couple weeks ago." Such an exchange works through an auction process, instead of direct sales pitches.
The change represents another shift towards bringing iAd in line with the rest of the mobile advertising industry. When it launched in 2010, the service was aimed exclusively at wealthy advertisers, and displaying ads that were more interactive than usual. Since then though iAds have generally become more conventional, and Apple's minimum buy has dropped from $1 million to $100,000; small-scale campaigns can run for as little as $50 via iAd Workbench.