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Apple to allow auto-playing video iAds later this year

updated 03:21 pm EST, Wed March 5, 2014

Breaks down another distinction of iAd

Beginning sometime this year, companies advertising via iAd will be able to use fullscreen, auto-playing interstitial video ads on the iPhone/iPod touch as well as the iPad, according to Advertising Age sources. At the moment, a person has to tap an iAd banner to get a video to play. As interstitials the videos will likely play after certain in-app actions have finished, such as reading an article or finishing a game level.

Planned sales details of the ads are unknown, but one source suggests that Apple could sell spots through an ad exchange that quietly launched "a couple weeks ago." Such an exchange works through an auction process, instead of direct sales pitches.

The change represents another shift towards bringing iAd in line with the rest of the mobile advertising industry. When it launched in 2010, the service was aimed exclusively at wealthy advertisers, and displaying ads that were more interactive than usual. Since then though iAds have generally become more conventional, and Apple's minimum buy has dropped from $1 million to $100,000; small-scale campaigns can run for as little as $50 via iAd Workbench.

by MacNN Staff



  1. And.reg

    Mac Elite

    Joined: 02-22-04

    Ah, Steve Jobs' other dream is coming true: a free OS, with advertising.

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    Note that iAd is not part of the OS, nor shows ads in the OS (Google's Android does through skinning) -- this is just a tool for apps and app developers. I don't like it, but the trend (driven, incidentally, by Android, where they can't get people to actually pay for apps) is toward "Freemium" stuff -- and that requires advertising and lots of it.

    Luckily, iOS users generally have the option to, and are willing to, pay a reasonable amount to turn off the ads. Given that the iOS App Store doesn't offer demos, Freemium is the next-best way (from a dev POV) to try out an app and see if it will work for you before shelling out.

  1. And.reg

    Mac Elite

    Joined: 02-22-04

    Originally Posted by chas_mView Post

    toward "Freemium" stuff


  1. DiabloConQueso

    Fresh-Faced Recruit

    Joined: 06-11-08

    "Freemium" -- Apps that can be download and used for free (and are sometimes advertised as being free), yet provide an enhanced user experience for those that choose to pay. Paying for the "premium" version over the free version typically sees the disappearance of advertising within the app (in addition, sometimes, to enhanced or additional features or something).

    It can be used for both good and evil.

  1. Stuke

    Forum Regular

    Joined: 02-11-05

    Just another obstacle to adjust to and overcome with new manners of surfing the web. What was once a great resource (the web) is now more and more becoming one big 'commercial'. And, just Another reason to slow down and reconnect with real humans!

  1. Flying Meat

    Dedicated MacNNer

    Joined: 01-25-07

    I can easily imagine a lot of swearing driven solely by this option. :P

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