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Instacube to start shipments of Android-powered photo frame in April

updated 02:05 pm EST, Sun March 2, 2014

Kickstarter funded device shipping a year after estimated date

The successfully-funded Instacube, tagged as "as living canvas" that pulls photos from a user's Instagram feed in the campaign, will finally start shipping units in April to backers -- more than a year after the estimated shipping date. The product, which pulled $621,000 from backers on Kickstarter, was funded in September 2012.

In an update to the project on February 28, the campaign announced that units would begin shipping April 5 for their initial deliveries after placing their first staged mass-production order for the devices. Backer's devices would be fulfilled as soon as shipments arrive, but may also be drop-shipped from a fulfillment partner in China. Beta testing units had gone out in December 2013.

D2M, the company behind the Instacube, revealed in the summer of 2013 that the project had hit significant setbacks due to a shortage in funding and the scope of the project being much larger than anticipated. The company was forced to spin off a marketing arm, and well as seek out angel investors to help put the project back on track. Backers demanding a refund would be credited back, but only once the device had begun shipping and the specific unit marked for sale to another party.

The company used the extra time to make improvements to the Android based device, such as supporting HD video and adding speakers for use with Instagram videos.

by MacNN Staff



  1. nowwhatareyoulookingat

    Fresh-Faced Recruit

    Joined: 07-13-09

    really? they ran out of money and had to hit up angel investors for more money, just to make the devices, but they used the extra time to use more expensive components and adding features?

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