updated 09:26 am EST, Tue February 25, 2014
Company continues spreading iOS 7 aesthetics
Apple has revamped the look of its retail website to borrow cues from iOS 7, visitors note. This includes things like a flatter, less skeuomorphic design, more white space, and iOS-style blue buttons. The changes extend to individual store pages as well.
Apple has been gradual about spreading the iOS 7 aesthetic throughout its web content. It began by switching over product pages and its online store, and only over time has the motif spread to other areas, like support pages.