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Disney launches Movies Anywhere app with hooks into iTunes content

updated 11:32 am EST, Tue February 25, 2014

Allows streaming movies purchased elsewhere for free

Disney has launched a new iOS app, Movies Anywhere, with unusual hooks into the iTunes Store. The app lets people access Disney, Pixar, and Marvel videos from an iPad, iPhone, or iPod touch. The iTunes integration means, however, that it can stream or download videos already bought through the iTunes Store; each movie page also includes links for a preview and buying a movie via iTunes. The app can further be used to redeem digital copies included with Blu-ray and DVD versions of releases.

To encourage people to connect Movies Anywhere to iTunes, Disney is offering a free copy of Pixar's The Incredibles, which normally sells for $20. Every new purchase made through the app earns Disney Movie Rewards points.

The integration is most likely possible because of Apple and Disney's close corporate ties. Apple co-founder Steve Jobs was once in charge of Pixar, which (like Marvel Studios) was ultimately bought by Disney. That gave him a place on the Disney board of directors, and he was also the company's biggest individual shareholder. Disney movies and shorts have regularly been featured in Apple advertising and on the iTunes Store; Robert Iger, Disney's CEO, now sits on the Apple board of directors.





by MacNN Staff

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Comments

  1. Gazoobee

    Forum Regular

    Joined: 02-27-09

    USA ONLY! (you could at least be polite enough to mention this in the article).

  1. nowwhatareyoulookingat

    Fresh-Faced Recruit

    Joined: 07-13-09

    yay, it's us only. and it has a new disney-only DRM. and disney has all those fabulous "sales windows" where one day, you can buy/rent a video, and the next, there is no sign it ever existed.

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