updated 09:18 am EST, Mon February 24, 2014
Program still in limited reach internationally
Apple's iPhone Reuse and Recycling trade-in program will be launching in Canada in the next few weeks, a source says. The person explains that staff training is due to begin this week. As elsewhere, the backend of the program is expected to be handled by BrightStar.
Canada is one of Apple's largest retail markets, making it an important target for expansion. At present the iPhone Reuse and Recycling program can only be found in the US and the UK, and in modified form in India, where it's explicitly aimed at iPhone 4 owners considering an iPhone 4S or 5c.
The US and UK programs let people trade in a wider range of iPhones towards the cost of getting a new one. While Apple tends not to pay as much as third-party resale services, for some people that may be outweighed by the convenience of trading in at an Apple Store.