toggle

AAPL Stock: 112.54 ( -0.11 )

Printed from http://www.macnn.com

Rosetta ad agency creates Apple-exclusive Level brand

updated 01:00 pm EST, Fri February 21, 2014

Main Apple agency partners gathering under unified ownership

One of Apple's long-standing advertising partners, Rosetta, appears to have relaunched its Level Studios brand as an Apple-exclusive division. Advertising Age notes that the brand has a new website, which simply shows an Apple logo under its "Client List" section. Rosetta acquired the original Level Studios in 2010, and while the new site doesn't mention Rosetta by name, contact details point to Rosetta's offices.

Ad Age suggests that Rosetta may be trying to secure its hold on the Apple account, given industry consolidation and Apple's recent improvements to its in-house marketing team. The Rosetta/Level arrangement is analogous to TBWA Chiat Day, which uses TBWA Media Arts Lab for Apple campaigns.

Both Rosetta and TBWA Chiat Day are now under the same corporate banner. Rosetta is owned by Publicis, which last year agreed to merge with Omnicom, which owns TBWA Chiat Day.





by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented