updated 01:00 pm EST, Fri February 21, 2014
Main Apple agency partners gathering under unified ownership
One of Apple's long-standing advertising partners, Rosetta, appears to have relaunched its Level Studios brand as an Apple-exclusive division. Advertising Age notes that the brand has a new website, which simply shows an Apple logo under its "Client List" section. Rosetta acquired the original Level Studios in 2010, and while the new site doesn't mention Rosetta by name, contact details point to Rosetta's offices.
Ad Age suggests that Rosetta may be trying to secure its hold on the Apple account, given industry consolidation and Apple's recent improvements to its in-house marketing team. The Rosetta/Level arrangement is analogous to TBWA Chiat Day, which uses TBWA Media Arts Lab for Apple campaigns.
Both Rosetta and TBWA Chiat Day are now under the same corporate banner. Rosetta is owned by Publicis, which last year agreed to merge with Omnicom, which owns TBWA Chiat Day.