toggle

AAPL Stock: 102.99 ( + 0.52 )

Printed from http://www.macnn.com

Rosetta ad agency creates Apple-exclusive Level brand

updated 01:00 pm EST, Fri February 21, 2014

Main Apple agency partners gathering under unified ownership

One of Apple's long-standing advertising partners, Rosetta, appears to have relaunched its Level Studios brand as an Apple-exclusive division. Advertising Age notes that the brand has a new website, which simply shows an Apple logo under its "Client List" section. Rosetta acquired the original Level Studios in 2010, and while the new site doesn't mention Rosetta by name, contact details point to Rosetta's offices.

Ad Age suggests that Rosetta may be trying to secure its hold on the Apple account, given industry consolidation and Apple's recent improvements to its in-house marketing team. The Rosetta/Level arrangement is analogous to TBWA Chiat Day, which uses TBWA Media Arts Lab for Apple campaigns.

Both Rosetta and TBWA Chiat Day are now under the same corporate banner. Rosetta is owned by Publicis, which last year agreed to merge with Omnicom, which owns TBWA Chiat Day.





by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fr ...

toggle

Most Commented