updated 12:59 pm EST, Wed February 19, 2014
Virtual currency appear in Amazon Appstore for non-Kindle tablets
Amazon is expanding the usefulness of its home-grown virtual currency, by allowing it to be used on all Android devices, not just the Kindle Fire tablet range, the retailer has revealed. Amazon Coins, introduced in May last year, can be used to buy apps from the Amazon Appstore to use on non-Amazon Android tablets and smartphones, as well as for any in-app purchases.
Users in the US, UK, and Germany can earn Amazon Coins through shopping in the Amazon Appstore itself and by earning achievements, with coin packages also offered at a 10-percent discount. While they can be considered an incentive for users to perform their app purchases through Amazon rather than Google Play, the Amazon Coin system also allows users to manage their purchases or for parents to limit their outgoings, avoiding potential high-spending in-app purchases incidents. Existing users of the Amazon Appstore will be able to see the Coins currency by updating the app.
App developers will continue to receive their 70-percent revenue share for purchases made with Amazon Coins, regardless of whether customers pay in a local currency or with Coins.