updated 09:50 pm EST, Tue February 18, 2014
Mountaineers show iPad's uses as GPS tool, documentary device
Apple's dedicated "Your Verse" iPad mini-site added a new story on Tuesday, talking with mountaineers Emily Harrington and Adrian Ballinger about their use of the iPad in their profession. In addition to the tablet leveraging the power of GPS, the two also use it for social media and documentation of their climbs. The iPad helps them figure out where to camp, the best route to take, take photos and videos, and allows the pair to blog and stay in contact. By enabling them to proceed with greater safety, the pair have been able to explore places they otherwise wouldn't have attempted.
Apple named world's most valuable brand for third year running
Brand Finance has awarded Apple -- for the third straight year -- the coveted "World's Most Valuable Brand" ranking in its annual survey -- with Samsung, Google, Microsoft and Verizon in second, third, fourth and fifth respectively. Apple's brand is rated "AAA" and was assigned a worth of $104.7 billion, up sharply from last year's $87.3 billion. Samsung, in second place at $78.8 billion, also saw a dramatic rise in its brand value from 2012, up from $58.8 billion the year before. Google's brand was ranked at $68.6 billion, enough for third place.
Interestingly, Apple and Google respectively have arrived at their brand value despite making relatively few products. Apple is best known for its iPhone, iPad, Mac and iPod devices, along with its iTunes services, a few software products and accessories. Google is best known as a search engine and advertising agency, but also makes some hardware and a lot of software. Samsung, by contrast, makes thousands of individual products -- though they may be best known for their smartphones, PCs, notebooks and HDTV units, they also produce lines of processors, hard drives, and a wide array of household products: everything from rice cookers to washer/dryer units.