toggle

AAPL Stock: 116.47 ( + 0.16 )

Printed from http://www.macnn.com

iAd team too 'slow, cocky, and downright stingy,' report claims

updated 12:53 pm EST, Tue February 18, 2014

Apple allegedly missing out on sales

Apple is losing out on iAd sales because the company is too "slow, cocky and downright stingy," a new Advertising Age report suggests. The assertion is attributed to Madison Avenue media buyers. One person -- GroupM's chief innovation officer, Cary Tilds -- comments that Apple doesn't have a large sales team for iAd. An anonymous executive notes that Apple doesn't even have sales targets, which may reflect the low priority iAd has.

The report also mentions a long-standing complaint, which is Apple's refusal to share anonymous demographic data about its customers. While protecting privacy, advertisers are used to having more data, which they use to tailor ads to specific customers.

iAd has generally failed to live up to expectations. Apple originally tried to lure high-end advertisers, demanding $1 million as a minimum spend. When the company didn't have much success, it cut the minimum to $500,000, and then $100,000. More recently it launched the iAd Workbench program, which supports small-scale ad campaigns for as little $50.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a for ...

toggle

Most Commented