updated 12:05 pm EST, Sun February 16, 2014
Crowds larger than the 1,500 anticipated
Apple opened its first store in Brazil on Saturday to an estimated crowd of 1,700, according to the Brazilian newspaper Globo. Eager shoppers began showing up as early as Friday morning, 163 of which ended up staying overnight in anticipation of the 11AM opening times on Saturday.
The opening attracted a larger audience than the company had planned for, as only 1,500 gifts for the first customers at the stores grand opening had been allocated -- but extra stock was on hand to handle the overflow. The Village Mall that houses the newest Apple store made special arrangements to house the overnight fans in a convention center, while Apple store employees handed out water to those who were waiting during the day. Apple CEO Tim Cook offered a tweet to the Brazilian fans of the company as the store opened.
'Obrigado' to everyone who visited our new store in Rio de Janeiro today and to our terrific customers across Brazil! pic.twitter.com/3nFPxN4m3Y- Tim Cook (@tim_cook) February 15, 2014
The Rio de Janiero store opens ahead of the 2014 FIFA World Cup and 2016 Summer Olympics.