updated 06:54 pm EST, Thu February 13, 2014
Praises company's transparency, supplier responsibility, environmental record
In what could be seen as an about-face in its often-combative relationship with Apple, Greenpeace has reacted to the company's latest Supplier Responsibility report, praising the iPhone maker' push to reduce the use of "conflict minerals" and specifically complimenting the CEO, saying Apple's increased transparency regarding its suppliers "is becoming a hallmark of Tim Cook's leadership at the company."
Greenpeace added that Apple has "flexed its muscles in the past" to force suppliers to use more renewable energy sources and reduce use of dangerous chemicals in production and manufacture of its devices, and "it is proving the same model can work to reduce the use of conflict minerals." The group hopes that Apple's leadership will encourage others in the industry to "exert its collective influence" to reduce the environmental impact of suppliers, assemblers and other production partners, as well as continue to make ever more environmentally-responsible products.
The organization, in what many consider a long-overdue move, specifically called on Samsung and other tech competitors to follow Apple's model of transparency and progress in environmental responsibility. Two years ago, the organization held protests in front of Apple offices, incorrectly accusing Apple of planning to use coal-based power to run its Maiden, NC data center.