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Greenpeace reverses course, holds Apple as model of responsibility

updated 06:54 pm EST, Thu February 13, 2014

Praises company's transparency, supplier responsibility, environmental record

In what could be seen as an about-face in its often-combative relationship with Apple, Greenpeace has reacted to the company's latest Supplier Responsibility report, praising the iPhone maker' push to reduce the use of "conflict minerals" and specifically complimenting the CEO, saying Apple's increased transparency regarding its suppliers "is becoming a hallmark of Tim Cook's leadership at the company."

Greenpeace added that Apple has "flexed its muscles in the past" to force suppliers to use more renewable energy sources and reduce use of dangerous chemicals in production and manufacture of its devices, and "it is proving the same model can work to reduce the use of conflict minerals." The group hopes that Apple's leadership will encourage others in the industry to "exert its collective influence" to reduce the environmental impact of suppliers, assemblers and other production partners, as well as continue to make ever more environmentally-responsible products.

The organization, in what many consider a long-overdue move, specifically called on Samsung and other tech competitors to follow Apple's model of transparency and progress in environmental responsibility. Two years ago, the organization held protests in front of Apple offices, incorrectly accusing Apple of planning to use coal-based power to run its Maiden, NC data center.

by MacNN Staff



  1. Mr. Strat

    Forum Regular

    Joined: 01-23-02

    Who cares?

  1. auto_immune

    Dedicated MacNNer

    Joined: 05-29-08

    Greenpeace can go bite a snake!

  1. Jeff75

    Forum Regular

    Joined: 09-15-00

    I care. We should all care. Corporations, as we all do, have a responsibility act as stewards of the world and human civilization. We allow corporations to exist - they need to act responsibly or they should be shut down.

  1. nowwhatareyoulookingat

    Fresh-Faced Recruit

    Joined: 07-13-09

    sure. Apple is finally doing some good today. Tomorrow, new goalposts. Why hasn't Apple's campus been razed and converted to a forest yet? Obviously, Apple doesn't care about the environment at all.

  1. pottymouth

    Dedicated MacNNer

    Joined: 11-19-03

    Tomorrow, new goalposts is right. Baby steps back to responsible industrial practices. We may get there eventually.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Originally Posted by nowwhatareyoulookingatView Post

    sure. Apple is finally doing some good today. Tomorrow, new goalposts.

    Yes, this is how improvement works.

    If you set goals that are too far off, people will balk and do what they can to make you look like a complete loony, rather than strive towards that goal.

    If you set them at a point that can realistically be achieved within frame of memory, people might remember that you were the ones who lit a media fire under their asses, and take you a little more seriously the next time you suggest improvements.

    They went after Apple for two reasons: a) Apple was by far the most prominent target to set an example with, and b) Apple is one of very few companies who actually do give a shit and might try to change things.

    Good on them for turning around and noting progress, giving credit where it's due.

  1. Flying Meat

    Dedicated MacNNer

    Joined: 01-25-07

    Now if we could only get the petroleum, natural gas, and chemical companies to behave responsibly...

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