toggle

AAPL Stock: 125.8 ( -2.9 )

Printed from http://www.macnn.com

Mozilla to add advertisements on Firefox New Tab page when empty

updated 05:40 am EST, Wed February 12, 2014

Advertising would appear for new users on empty New Tab page

Mozilla plans to add advertisements to the Firefox browser, the company announced at a recent Interactive Advertising Bureau meeting. The new advertisements will take the form of "Directory Tiles," items on a page when a user opens a new, empty tab, and will apparently only affect new users of the browser rather than those who have used it for some time.

At present, the New Tab page consists of nine boxes, currently empty to new users. Instead of being blank, Mozilla plans to add a selection of websites and sponsored links to the page, reports CNET, which will be replaced by links to recent or frequently-visited websites. Darren Herman, VP of Content Services at Mozilla, claims some of the tiles will be from "the Mozilla ecosystem," Popular sites based on location, and some sponsored content from chosen partners. "The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy," said Herman.

Mozilla Firefox
Mozilla Firefox


Though not immediate with Herman claiming it will be introduced "as soon as we have the user experience right," the change will take place on the desktop browser, before spreading onto Firefox for Android and devices running Firefox OS.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Jorno Bluetooth keyboard and stand

The Jorno Bluetooth keyboard and stand for tablets certainly looks nice. The gunmetal grey shell of the keyboard looks great while the ...

Apple 12-inch Retina MacBook

It is an exciting time for consumer technology, with gadgets and devices that once used to the stuff of dreams now coming to fruition. ...

JBL Synchros Reflect in-ear headphones

All headphones are not created equally, especially when it comes to use during vigorous activities or workouts. Over-the-ear headphone ...

toggle

Most Commented