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Apple TV gets custom Beatles channel to promote iTunes content

updated 09:32 am EST, Mon February 10, 2014

Famous Ed Sullivan performance temporarily free

Apple has updated the Apple TV with another new channel, this time promoting Beatles content hosted on iTunes. Simply titled "The Beatles," the channel more specifically carries over Apple's marketing highlighting the 50th anniversary of the band's appearance on the Ed Sullivan Show. Apple TV owners can stream the 14-minute TV segment for free for a limited time; the rest of the channel, however, is dedicated to the Beatles' US albums, which have to be bought on iTunes for listening purposes.

Apple has leaned heavily on The Beatles for marketing iTunes in the past several years. The company was the first to get digital sales of the band's catalog; since then, that catalog has filled out, and the music can also be streamed for free via iTunes Radio.





by MacNN Staff

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