AAPL Stock: 118.88 ( + 1.13 )

Printed from

AT&T withdraws $450 customer incentive for T-Mobile transfers

updated 07:54 am EST, Tue February 4, 2014

AT&T transfer promotion ended on January 31st

AT&T has stopped a promotion that offered customers up to $450 per line when they transferred from T-Mobile. The incentive, which provided a $200 automatic credit and up to a further $250 when trading in a smartphone, was put in place just one month ago in order to spoil a similar planned promotion by T-Mobile, offering to pay the early termination fees of customers transferring from AT&T to the carrier.

AT&T spokesperson Brad Burns told the Wall Street Journal the promotion ended on January 31st, advising it was originally claimed by the carrier to last for a limited time. T-Mobile CEO John Legere has been quick to respond to the offer closure, claiming on Twitter "That was quick! AT&T already revoking the $450 bribe to T-Mobile customers? People weren't falling for it, were they Randall?" to AT&T CEO Randall Stephenson. Shortly after AT&T launched the promotion, Legere called it out, declaring it to be a "desperate move" by AT&T.

T-Mobile CEO John Legere
T-Mobile CEO John Legere

Customers will not lose out entirely from the offer's closure, as the carrier is still providing $100 in billing credit for new lines on accounts, though this too is billed as a limited offer. T-Mobile continues to offer its early termination fee payments to transferring customers.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented