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Bank of America to donate to (Product) RED for U2 iTunes single

updated 09:25 am EST, Mon February 3, 2014

Free download expires later today

Bank of America will donate $1 to (Product) RED for every download of U2's free "Invisible" single on iTunes, the company announced during last night's Super Bowl. (Product) RED is an initiative which directs money from specially-branded products to the Global Fund, a charity dedicated to fighting AIDS, tuberculosis and malaria. RED was co-founded by U2's lead singer Bono in 2006.

The promotion expires after 11:59PM Eastern time today. Since (Product) RED started, Apple itself has contributed only a little over $65 million to the program via sales of branded iPods, and iPhone and iPad cases. The company's lead designer, Jonathan Ive, recently collaborated with Marc Newson to design products for a RED charity auction, which by itself generated over $13 million. Other participants in RED include companies like American Express, Nike, and Starbucks; collectively the businesses have raised somewhere over $200 million.




by MacNN Staff

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Comments

  1. YangZone

    Fresh-Faced Recruit

    Joined: 05-24-00

    Band Of America - now that's a wonderful corporation doing good.... NOT... divvying out miserly amounts of it's il-gotten gains. U2 abetting. Crooks, the lot of them.

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