updated 09:57 am EST, Fri January 31, 2014
NFL begins limited deployment at Super Bowl
Beginning next week, Major League Baseball will be deploying "thousands" of iBeacons to ballparks around the US, a source claims. The organization is reportedly aiming to have 20 stadiums equipped with roughly 100 iBeacons each by Opening Day, which is at the end of March. These include the parks for Boston, Milwaukee, San Diego, San Francisco, and the LA Dodgers.
To make use of the beacons, MLB is said to be preparing an update to its At the Ballpark app before the season starts. The beacons will serve different purposes at each location, with a fair amount of control given to individual teams. Some possibilities include point-of-interest markers, reward programs, and shopping-related info.
The league first tested iBeacon technology at New York City's Citi Field last September. Meanwhile, the NFL will be deploying a small number of iBeacons at Times Square and MetLife Stadium, which is playing host to this Sunday's Super Bowl. These will serve comparatively simple purposes, pointing people to entry gates and Super Bowl-related tourist attractions.