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Nintendo backpedals on 'no smartphone apps' denial

updated 12:00 am EST, Thu January 30, 2014

Today's reversal reverses yesterday's anti-app sentiment

Reversing a previous denial of a smartphone initiative, Nintendo earlier today confirmed that it is going to use smart devices as a future platform for applications and promotions, but there are no plans to port core titles to Android or the iOS. According to Nintendo president Satoru Iwata, Nintendo will use any developed apps to communicate with customers, and deliver marketing information, but it will stop short of offering full games from Nintendo's catalog of gaming intellectual property.

During the investor briefing, Iwata stated that "we feel that simply releasing our games just as they are on smart devices would not provide the best entertainment for smart devices, so we are not going to take any approach of this nature." Additionally, he noted that "it is our intention to release some application on smart devices this year that is capable of attracting consumer attention and communicating the value of our entertainment offerings."

Later in the session, the executive clarified his earlier remarks, saying that "I have not given any restrictions to the development team, even not ruling out the possibility of making games or using our game characters. However, if you report that we will release Mario on smart devices, it would be a completely misleading statement," seemingly shutting the door on straight ports of Nintendo titles to mobile.

Also during the presentation, a possibility of a "frequent flier" discount was breached, giving heavy purchasers additional discounts on titles. Iwata believes that "based on our account system, if we can offer flexible price points to consumers who meet certain conditions, we can create a situation where these consumers can enjoy our software at cheaper price points when they purchase more." No price cutting mechanism was announced at the briefing, however.

by MacNN Staff



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