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Apple Q1 breakdown shows decline in Americas, jump in China

updated 05:22 pm EST, Mon January 27, 2014

iPod numbers half those shipped last year

In addition to its public announcement, Apple has also published a detailed breakdown (PDF) of its first-quarter results. Significantly, revenue from the Americas actually declined one percent year-over-year to $20.098 billion. This was compensated for by growth in other regions; Europe and Japan were up five and 11 percent (respectively), while "greater" China (including Hong Kong and Taiwan) leapt ahead 29 percent to $8.844 billion. The growth was likely spurred by sales of new iPhones and iPads, since mainland China was made a first-tier launch country for the first time in 2013.

Global retail revenue rose nine percent to $6.998 billion. Apple now has 420 stores worldwide, and in recent times has been focusing on opening locations in countries that have never before had an Apple Store. Some upcoming additions will include Turkey and Brazil.

Of special interest in the breakdown are iPod sales, which Apple has taken to leaving out of its quarterly press releases. Total iPod shipments were slashed by more than half during Q1, dipping 52 percent to 6.049 million units. Revenue accordingly fell 55 percent to $973 million. The iPod line have been in a terminal decline for years, mostly because of the popularity of smartphones and tablets versus dedicated media players. Last fall, Apple didn't upgrade any of the models in its iPod lineup.

Revenue from iTunes, software, and services collectively rose 19 percent to $4.397 billion. Accessory sales inched ahead two percent to $1.863 billion.




by MacNN Staff

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  1. Marauder

    Fresh-Faced Recruit

    Joined: 11-15-09

    Hey Tim Cook 'Last fall, Apple didn't upgrade any of the models in its iPod lineup.', hmm wonder why iPod sales have halved since last year, maybe you are the creators of your own demise.

    Make iPod it's own master, add new processors, 3g/4g options and GPS, full camera functionality, this business is still $1 billion a Qtr, most companies would jump at this, too much focus on the big products but if you loose the niche products you will have no foundation for you business. Oh well, watch and learn...

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