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Apple caps 30th anniversary celebrations with live concert

updated 04:17 am EST, Sun January 26, 2014

Cook makes 'exception' to company's forward-looking policy

Following a blitz of interviews given by the executive team and a special mini-site dedicated to the 30th anniversary of the Macintosh, Apple has rounded off its celebrations by hosting a "beer bash" for employees that featured executives and engineers mingling outside the company's main headquarters, and a live concert by the band One Republic. The well-attended event (captured in a photo by Apple CEO Tim Cook, below) also featured brief remarks by Cook.

"We don't spend a lot of time looking back," Cook said in a video clip captured by blogger Mindy Hu. "We spend all of our time looking forward, and working on the next big thing. But we're making an exception for today ... because 30 years ago today, the Macintosh was born." The hoopla over the company's second and longest-lasting hit product line comes on the heels of the company releasing its latest and most advanced Mac ever, the Mac Pro, to wide acclaim -- even has industry trends shift away from traditional desktops and even notebooks in favor of mobile devices.

Apple devoted the landing page of its website to promoting the "Mac 30" mini-site, which features an interactive timeline of the influential line of computers as well as a live survey asking customers to identify the first Mac they ever bought, and what they used it for. While the main reason (particularly in the early years) was for education, shifts along the timeline reveal other emphasis as time went on: graphic design, quickly followed by various types of Internet activities that have redefined computers generally, and how they are used.

Fans of the various models of Mac, particularly in the pro segment, have expressed concern over the future of line in light of shifting trends in consumer and enterprise usage, but the recent interviews give the impression that the company continues to see a place for Macs in an increasingly mobile- and cloud-centric world. With the iMac, MacBook Pro and Mac Pro in particular, Apple's team clearly believes that a sizable portion of the market -- the "creative professional" demographic, which continues to expand even as its influence relative to other Apple customers declines -- will continue to need computers with advanced capabilities, even as mainstream users shift to simpler, more portable devices that can handle routine tasks.

by MacNN Staff



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