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Consensus forecast calls for 4.6M Macs in Apple Q1 2014 results

updated 09:57 am EST, Fri January 24, 2014

Independents anticipating higher numbers

Mac sales are generally forecast to go up year-over-year when Apple announces its Q1 2014 results on Monday, notes Fortune. The publication contacted 45 different analysts, including 28 professionals and 17 amateurs, and only three suggested that Macs would decline from the 4.06 million Apple shipped in Q1 2013. The average prediction for the recent quarter is 4.6 million, which would put Macs up 13 percent.

The professional consensus is 4.58 million, while the amateurs are more optimistic, calling for 4.63 million. Last year the professional analysts were more positive, anticipating 4.35 million versus the amateurs' 4.17 million; in both cases, of course, estimates were too high.

Macs have faced an uphill battle in recent years. While sales are still good, and an important part of Apple's business, they have been dwarfed in importance by the iPhone and iPad. The latter in particular has been eating into Mac sales, since people with less stringent demands can get away with buying a tablet instead of a Mac. Current-generation iPads start at $399, whereas a Mac is at least $999.





by MacNN Staff

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