updated 11:21 am EST, Wed January 22, 2014
Spots based on recent 'Your Verse' commercial
Apple has begun airing two new TV ads for the iPad Air. Dubbed "Light Verse" and "Sound Verse," the spots are shortened, 30-second versions of "Your Verse," a 90-second ad that premiered last week. Intermixed with the earlier ad's content is some original imagery.
All three ads may be timed to coincide with Super Bowl XLVIII, which is being played February 2nd. Apple has a history of advertising during the Super Bowl; Ridley Scott's famous "Big Brother" ad for the Macintosh gained attention during the game.