updated 08:14 am EST, Wed January 8, 2014
Leaked family termination fee advertisement suggests similar offer to AT&T promotion
T-Mobile may be preparing to offer families an incentive to change carrier, if a reported leaked advertisement is real. The "UnCarrier" will apparently pay the Early Termination Fees (ETF) associated with canceling a contract, a plan that sounds relatively similar to another promotion from AT&T, though it is unclear if it is a direct response to AT&T's attempt to poach T-Mobile customers directly.
The advertisement, spotted by Droid-Life, states that participants would have to trade in devices at the same time, with the small print specifying that it requires a qualifying service when porting in, and to a maximum of five lines. It is believed that the carrier will pay up to $350 per family when moving at least three lines, and will cover transfers from Verizon and Sprint, as well as from AT&T.
T-Mobile's leaked advertisement
AT&T's plan, revealed late last week, offers up to $450 per line, though this figure stems from a trade-in credit of up to $250 and a $200 credit if the customer signs up for a monthly NextSM plan or buys a new device. At the time of the AT&T promotion's launch, T-Mobile CEO John Legere claimed "This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them. I'm flattered that we have made them so uncomfortable!"
T-Mobile is expected to launch and provide more details about its offer during its UnCarrier 4.0 event later today.