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China's Xiaomi aims for 40M smartphones sold in 2014

updated 04:30 pm EST, Fri January 3, 2014

Xiaomi aims for more sales, targets Singapore, the world

Chinese smartphone manufacturer Xiaomi announced this week that it plans to double this year's device shipments over the total it hit in 2013. The company's chairman said on Thursday that it will aim to ship 40 million handsets as it expands sales beyond China, according to The Guardian. Moving that many handsets in a year would put Xiaomi into the top 10 smartphone makers in the world.

Currently, Xiaomi is a very popular manufacturer in its home country of China, though it still trails Samsung and others. The company regularly holds "flash sales," moving significant quantities of its devices in a short period after a good deal of hype. Xiaomi devices are sold at just above cost, and the firm makes money off of services packaged with those devices.

In August, Google's head of Android development, Hugo Barra, left the search giant in order to take up a position with Xiaomi. The former Google executive became Xiaomi's head of global business, presumably tasked with the international expansion of the brand. Barra was on hand for the launch of one of Xiaomi's latest models, teh Mi-3.

The shipment goal comes as Xiaomi plans to expand its brand on a global scale. It recently announced plans to expand handset sales to Singapore, with more companies expected in the coming months. Also on deck for expansion are Russia, India, and Indonesia, which Xiaomi has identified as "sweet spots" for its business model.

by MacNN Staff



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