updated 11:00 pm EST, Thu January 2, 2014
What results say about phones or users remains unclear
While there have previously been studies that claimed that iPhone users were better-educated, more vain, more productive and generally richer than users on other platforms, a new study from UK betting agency Ladbrokes found that iPhone users did better overall when completing a test of seven mental exercises, with BlackBerry users doing the worst. Whether smarter people tend to pick iPhones, or iPhones make you smarter, remains an unanswered question.
In fact, the single fastest member of the 1,000-strong survey audience was a Samsung owner, who managed to complete the seven-question brain test in just 47 seconds, an astonishing 50 percent quicker than the average iPhone owners' times, which averaged 94 seconds. Typical questions were designed to challenge assumptive answers, such as "how many months have 28 days" (many would answer one, February, but the correct answer is "all of them").
While a lower time infers intelligence, it remains unknown if quick-witted people are drawn to a particular platform, or if one platform in particular has a significant percentage of users that enjoy "brain games" that feature these types of questions. As to why BlackBerry (favored by business and enterprise users) did so poorly, possibilities range from a lack of creative thinking among business types to the possibility that BlackBerry users aren't as used to the "twitch" reaction times of more game-oriented devices, among other possible explanations. If users pick a wrong answer in the quiz, they can choose another until they hit the right answer, and which point they move to the next question.
Google device owners came in second in the poll at 99 seconds, followed by Samsung with a 103 second average. HTC users took 105 seconds, Nokia users 109, and BlackBerry rounded out the top brands tested with 118 seconds on average. The test itself can be taken by anyone, with users having to enter their brand of phone ahead of answering the questions. The test is designed to measure code-cracking, pattern-recognition and other problem-solving skills.