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Report: iPhone users more quick-witted than those on other platform

updated 11:00 pm EST, Thu January 2, 2014

What results say about phones or users remains unclear

While there have previously been studies that claimed that iPhone users were better-educated, more vain, more productive and generally richer than users on other platforms, a new study from UK betting agency Ladbrokes found that iPhone users did better overall when completing a test of seven mental exercises, with BlackBerry users doing the worst. Whether smarter people tend to pick iPhones, or iPhones make you smarter, remains an unanswered question.

In fact, the single fastest member of the 1,000-strong survey audience was a Samsung owner, who managed to complete the seven-question brain test in just 47 seconds, an astonishing 50 percent quicker than the average iPhone owners' times, which averaged 94 seconds. Typical questions were designed to challenge assumptive answers, such as "how many months have 28 days" (many would answer one, February, but the correct answer is "all of them").

While a lower time infers intelligence, it remains unknown if quick-witted people are drawn to a particular platform, or if one platform in particular has a significant percentage of users that enjoy "brain games" that feature these types of questions. As to why BlackBerry (favored by business and enterprise users) did so poorly, possibilities range from a lack of creative thinking among business types to the possibility that BlackBerry users aren't as used to the "twitch" reaction times of more game-oriented devices, among other possible explanations. If users pick a wrong answer in the quiz, they can choose another until they hit the right answer, and which point they move to the next question.

Google device owners came in second in the poll at 99 seconds, followed by Samsung with a 103 second average. HTC users took 105 seconds, Nokia users 109, and BlackBerry rounded out the top brands tested with 118 seconds on average. The test itself can be taken by anyone, with users having to enter their brand of phone ahead of answering the questions. The test is designed to measure code-cracking, pattern-recognition and other problem-solving skills.

by MacNN Staff



  1. Makosuke

    Forum Regular

    Joined: 08-06-01

    The Blackberry bit is probably the most surprising. The snarky comment would of course be, "It's probably because anyone still using a Blackberry at this point is an idiot."

  1. macwebmac

    Fresh-Faced Recruit

    Joined: 06-29-07

    Well having some head start info from article I managed 27 sec. How? I just started answering from A to end, without reading what question is about. So really smart people would have find out on first question that you have to answer right to go to the next question and just start clicking and get about 50 sec.

  1. msuper69

    Professional Poster

    Joined: 01-16-00

    What a stupid report.
    Anyone using Android, Windows Phone, etc. are not slow-witted; they are dim-witted.

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: 12-27-11

    @msuper69 you need to be politically correct. They are "Severely, Mentally Challenged".

  1. Grendelmon

    Senior User

    Joined: 12-26-07

    Whether smarter people tend to pick iPhones, or iPhones make you smarter, remains an unanswered question.

    Who writes this garbage?

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Three days in, and we already have a contender for Most Useless Click-Bait of the Year.

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    Grendelmon: "Who writes this garbage?" -- I believe that's an iPhone user. :)

    Spheric: While yes, the results of the Ladbrokes study are pretty useless, its the kind of story people find interesting and like to read ... as evidenced by your presence and the other comments it drew. :)

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