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Charity event to celebrate Macintosh's 30th anniversary

updated 08:08 pm EST, Mon December 23, 2013

Ridley Scott, original Mac team members among special guests

While not an official Apple event, a celebration of Apple's past and the specifically the 30th anniversary of the debut of the Macintosh -- Apple's second big "hit" product after the Apple II, that went on to define the company for more than two decades -- will be held at the Flint Center in Cupertino, California on January 25, one day after the official anniversary. The event will feature various original Mac team veterans, previously-unseen video, and other surprises.

The day is being put together by All Planet Studios, the Computer History Museum and the Macworld/iWorld convention organizers, celebrating the original launch of the Mac on January 24, 1984. The retail debut followed the memorable (and frequently voted "most effective TV ad ever") commercial, "1984," which aired on January 22nd of that year, following a press introduction in October of 1983. Steve Jobs put on arguably the first of his many remarkable "event" unveilings on the day of launch, wowing a crowd in San Francisco with a computer that came in a bag, could be carried, displayed advanced graphics and typography and even spoke.

While the Mac has been somewhat superseded since the introduction of the iPod, iPhone and iPad in the 21st century, the Mac line has proved enduring and prescient in many ways, and continues to be among the best-selling individual brands and models of home and mobile PCs. The latest iMac and MacBook models continue to win rave reviews for their design and performance, and the Mac mini is a popular tool for both "switchers" and light-use consumers for its power and compact design.

Among the guests at the show, which will raise money for charities promoting Internet literacy and educational computer access, is original "1984" director and filmmaker Ridley Scott, who will discuss how the iconic commercial came about. In addition promoters promise that members of the original Mac team will be on hand to provide insight into how the computer came together, and the Computer History Museum is likely to provide some prototypes of the early, pre-release Macs. Also promised are previously-unreleased videos from Apple at the time, and "surprise" guests.

In addition, Apple investor, former CEO and Chair Mike Markkula will be part of a presentation about the history and development of the Mac. There will be panels on the "Jef Raskin era" of Macintosh hardware development, one on the integration of hardware and software, and a look at the "evangelism" period of product marketing in the early days of the Mac. The evening will be capped off with a performance from the Macworld All-Star band, which includes columnists and pundits Chris Breen, Bryan Chaffin, Dave Hamilton, Paul Kent, Chuck La Tournous, Duane Straub and Bob LeVitus.

Tickets are available from Ticketmaster online and range from $110 to $140. Details of the event can be found on Facebook or the website.

by MacNN Staff



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