updated 06:19 am EST, Thu December 19, 2013
4K content creation to help bolster small Ultra HD streaming catalog
Netflix will be offering some of its home-grown content in 4K in the future, the video streaming service has revealed. The second season of House of Cards will be shot in the format and will be available to stream to users sometime in 2014, though this is not a sign that the company will be offering the high-resolution option to users for all of its content.
The service is working directly with David Fincher in filming the season at the resolution, Netflix Chief Product Officer Neil Hunt told Stuff "That's all being shot and edited for 4K delivery. There will be some additional pieces, but initially it'll be a set of sample offerings, not a big part of the catalog." Hunt advised that it will take time for it to gain a catalog of content in 4K, and that it is important for Netflix to push for it. "We're one of the few folk working all the way through from soup to nuts," referring to its filming of original content and subsequent distribution. "I think we can be instrumental in beginning the shift of production towards 4K."
House of Cards
Netflix has also worked on solving the issue of how end users will be able to receive the 4K content in the first place, by making agreements with smart TV producers. "We're not naming specific manufacturers, but we have several of the major TV vendors who are going to be producing 4K capable TVs. They'll be announcing them at CES" revealed Hunt. He also suggests that, though the current Xbox One and PlayStation 4 game consoles do not currently offer the ability to display 4K video, they "may eventually be 4K-capable," though the lack of some standards makes it easier to just stream directly to a smart TV instead.
Earlier this week, Amazon revealed that it too was working on 4K content for its service, with all of its 2014 programming being recorded in the format, though it did not reveal when customers will be able to view the shows.