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Apple TV, Roku at 80 percent of third-party set-top box market

updated 02:48 pm EST, Tue December 17, 2013

NPD sees Apple TV, Roku far away in the lead

Apple TV and devices from Roku hold the vast majority of the third-party set-top box market, according to industry analysis firm NPD. Speaking with AppleInsider, an analyst from the firm said that the two systems dominate the third-party box market with roughly 80 percent share between the two of them. As the set-top market expands with a proliferation of devices, the share held by those two entities could make it difficult for other players to carve out a niche.

The market for streaming accessories grew by more than 30 percent on a unit basis, according to NPD. Over the same period, Apple TV has shown a 23 percent gain. Apple has continually updated its "hobby" set-top device, a fact that NPD says has kept it viable and thriving even though it has not seen a hardware update in some time.

At the same time, Roku's set-top boxes have seen continuing updates and hardware refreshes. In September, the Roku 3 launched in Canada, bringing 450 channels and a motion sensitive remote to that country.

The market the two devices currently dominate, though, is bound to expand. Intel has been developing its own set-top box and accompanying Internet TV service, though that might be sold to Verizon. Microsoft, too, is pushing in on the space, with its Xbox One console packing a number of features, including the ability to interface with live television. Google already has its Chromecast streaming dongle, and the company reportedly is working on a Nexus TV set-top box that would run Android.

by MacNN Staff



  1. Mr. Strat

    Forum Regular

    Joined: 01-23-02

    I have one of each and am quite pleased with them. The Apple TV is far more elegant and has a better user interface, but the amount of programming available with the Roku is overwhelming.

    Either way, who needs the cable and satellite companies? Most of the programming is retarded reality junk aimed at about a third-grade mentality.

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    Mr. Strat: I resent your insult to third-graders. :)

  1. Sebastien

    Registered User

    Joined: 04-29-00

    As nice as the ATV is, Apple needs to seriously setup up its game here - the lack of selection for 'channels' is not impressive at all and really restricts its functionality (you can't really get your content from a NAS on it unless you go through complex systems like plex connect - which is prone to break with updates at Apple's whims).

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