updated 02:39 am EST, Tue December 17, 2013
Based on actual home video shot on iPhone 5s
Apple has debuted a 90-second holiday TV ad for its iPhone 5s, called "Misunderstood," that is based on a family holiday home video shot on an iPhone 5s. While the company didn't say if the original home video was actually created within the family, the commercial version introduces a backstory of a teenage member of the "Harris family" who makes a thoughtful Christmas present by creating a movie on his iPhone.
Both the commercial and the original Harris family video have been posted to YouTube by Apple. The original video shows many shots of a typical American family gathering for the holidays and engaging in typical winter and Christmas activities, including decorating a tree, playing in the snow and cooking together.
The commercial version remixes the originally two-minute home movie and adds new footage showing the teenager, who is thought to be completely engaged in his iPhone and not participating in the family fun until he reveals that he was actually working on the home movie. At the end of the ad, the teen debuts the movie using AirPlay on the family's HDTV.
The ad uses a mixture of natural sound and a slow version of the song "Have Yourself a Merry Little Christmas" to create a touching message that emphasizes the family and their celebrations rather than the iPhone until the end, when the family realizes the young man has been making his own gift for them all along. The commercial and the original home video are embedded below.