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Beyoncé 'visual album' moves 829K units, iTunes' fastest-selling ever

updated 01:10 pm EST, Mon December 16, 2013

Beyoncé moves 829K albums in three days on iTunes

The surprise album pop star Beyoncé Knowles released exclusively on iTunes last week has become the fastest-selling ever on Apple's iTunes Store. Apple on Monday issued a press release revealing that the project -- entitled Beyoncé -- had sold 828,773 albums in its first three days of availability. The iTunes-only album went gold in the United States in just three days, and it went number one in 104 countries.

Beyoncé is Knowles' fifth studio album, and its surprise debut as an exclusive on Apple's digital music store shook the pop world and captured headlines over the weekend. Knowles released the project as a "visual album," and it consists of 14 new songs with 17 videos shot in locations around the world.

Prior to its release, Knowles had been coy on when fans could expect her next offering. There was no advance publicity for the album, but instead it took all the top banner spots on iTunes (a first for the store), and the headlines thereafter.

The album's considerable sales -- combined with the fact that it was available only on iTunes -- demonstrate the sway Apple has grown to have over the music industry. Earlier this year, new figures from the International Federation of the Phonographic Industry showed that digital music downloads grew to $5.6 billion in 2012, giving the industry its first year-over-year revenue increase since 1999. Apple's iTunes Store accounted for a considerable amount of the overall worldwide digital music sales.

by MacNN Staff




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