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Samsung merges mobile, camera arms to help smartphone differentiation

updated 10:14 am EST, Fri December 13, 2013

Combining knowledge of imaging, mobile divisions could lead to better cameras on phones

Samsung has combined two of its businesses relating to smartphones and cameras into one larger business, according to a report. The company's Digital Imaging and Mobile Communications businesses are now apparently a single unit, one which could potentially lead to more impressive cameras on Samsung smartphones in the future.

The company will "transplant the brand, sales networks, software competency, and manufacturing competitiveness" from its phone operations into its camera division, and will "integrate the technical know-how of the two business divisions into competency for differentiating our smartphones," said the company to ET News.

Samsung Galaxy Camera
Samsung Galaxy Camera

This could lead not only to smartphones with better cameras, in the vein of Nokia's 20-megapixel Lumia 1520, but also more products along the lines of the Samsung Galaxy Camera. There is word that the company will be attempting to take the largest share in the mirrorless camera market, with the hope of accomplishing it in 2015.

by MacNN Staff



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