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Apple's iPad Air, Retina iPad mini launched in India

updated 11:57 pm EST, Sun December 8, 2013

iPad Air, Retina mini hit Indian market

Apple has launched the iPad mini with Retina display and the iPad Air in the Indian market. The new iOS tablets went on sale in the world's second-most populous country late last week, and they remain at a premium price point in a country with only gradually increasing purchasing power. The premium tablets -- part of a line that has consistently proved the world's best-selling slates -- are a continuation of Apple's efforts to carve out a space for itself in the Indian market, where its products are often much desired but typically out of the reach of many consumers.

The iPad Air and Retina iPad mini are launching at price points of Rs. 35,900 (US $588) and Rs. 28,900 ($478.32), respectively, for the 16GB Wi-Fi models. The 32GB, 64GB and 128GB iPad Air Wi-Fi models have a price tag of $702.64 (Rs. 42,900), $817.50 (Rs. 49,900) and $932 (Rs. 56,900). The 16GB iPad Air with cellular connectivity is available at Rs. 44,900 ($735.35). The 32GB, 64GB and 128GB models are priced at Rs. 51,900 ($850), Rs. 58,900 ($965) and Rs. 65,900 ($1,080) respectively.




Apple has been pushing to increase its market share in India, introducing franchising models in order to get its iPhones closer to consumers. Apple has also, as it has done in China, introduced installment plans in some portions of the Indian market, meaning that consumers can pick up Apple products and pay for them over time.

Despite the premium price points, Apple's iPads have typically seen solid receptions in India. The fourth-gen iPad launched to considerable demand last year, and Apple quickly exhausted the supply allotted to the country.




by MacNN Staff

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Comments

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: 11-28-08

    The main problem with this release is that all the analysts say no one in India can afford iPads. I don't believe it's true but Wall Street certainly does look at it that way.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Wall Street is utterly ****ing clueless about Apple. It's driven by investors trying to make a quick buck, not by people who have any idea about how Apple works or what they can or can't sell.

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