updated 11:57 pm EST, Sun December 8, 2013
iPad Air, Retina mini hit Indian market
Apple has launched the iPad mini with Retina display and the iPad Air in the Indian market. The new iOS tablets went on sale in the world's second-most populous country late last week, and they remain at a premium price point in a country with only gradually increasing purchasing power. The premium tablets -- part of a line that has consistently proved the world's best-selling slates -- are a continuation of Apple's efforts to carve out a space for itself in the Indian market, where its products are often much desired but typically out of the reach of many consumers.
The iPad Air and Retina iPad mini are launching at price points of Rs. 35,900 (US $588) and Rs. 28,900 ($478.32), respectively, for the 16GB Wi-Fi models. The 32GB, 64GB and 128GB iPad Air Wi-Fi models have a price tag of $702.64 (Rs. 42,900), $817.50 (Rs. 49,900) and $932 (Rs. 56,900). The 16GB iPad Air with cellular connectivity is available at Rs. 44,900 ($735.35). The 32GB, 64GB and 128GB models are priced at Rs. 51,900 ($850), Rs. 58,900 ($965) and Rs. 65,900 ($1,080) respectively.
Apple has been pushing to increase its market share in India, introducing franchising models in order to get its iPhones closer to consumers. Apple has also, as it has done in China, introduced installment plans in some portions of the Indian market, meaning that consumers can pick up Apple products and pay for them over time.
Despite the premium price points, Apple's iPads have typically seen solid receptions in India. The fourth-gen iPad launched to considerable demand last year, and Apple quickly exhausted the supply allotted to the country.