updated 09:34 am EST, Fri December 6, 2013
Tech already supported in Apple Store iPhone app
Apple is today deploying iBeacons at all 254 of its US retail stores, according to the Associated Press. At the Fifth Avenue store in New York City alone, the company has 20 iBeacons; some of these are reportedly just iPhones and iPads, but, like regular iBeacons, can communicate with a visitor's iPhone as they walk around the store. To receive notifications a person needs to have Bluetooth enabled, and the latest version of the Apple Store iPhone app, which must be allowed access to location data and push notifications.
The iBeacons will push alerts for things like deals and upcoming events. Some are set to different ranges, so that while some alerts might only be triggered in a particular aisle, others can be delivered from anywhere in the store.
Apple has been hoping that third parties will adopt iBeacon technology as well, but to date, few organizations have even begun rollouts. The two most prominent ones are Macy's and Major League Baseball. Conceivably, future iBeacons could be placed in locations like museums and subway systems.