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Supplier data hints at strong November sales for Apple

updated 12:20 pm EST, Fri December 6, 2013

Month-to-month growth well above average

Apple's November sales may have grown by 19 to 20 percent month-over-month in November, according to an estimate by Cantor Fitzgerald analyst Brian White. The figure is based on White's "Apple Barometer," which tracks the performance of Taiwanese suppliers known to depend on Apple as a major client. "With approximately 97% of the sales now accounted for in our Apple Barometer, we estimate sales in November rose by approximately 19-20% M/M and well above the November average of up 6% over the past eight years," the analyst writes in a new investor memo. "As such, we believe this November will prove to be the strongest in the history of our Apple Barometer."

While such a shift could be attributable to low performance in October, White notes that the Barometer saw record performance in October as well, and that Apple could be on track for a very profitable quarter. "If we assume an average MoM [month-over-month] sales decline of 10% in December, we estimate our Apple Barometer will grow sales by 28% QoQ [quarter-over-quarter] in 4Q:13, or more than double the average increase of 13% over the past eight years," he says.

The increase in supplier activity is thought to be attributable to high demand for new iPhone and iPad models. Apple may also be ramping up iPhone production to support an impending launch with China Mobile.

by MacNN Staff





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