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Macs top list of most-desired Xmas desktops for first time ever

updated 01:19 am EST, Thu December 5, 2013

Apple devices dominate wish-lists in most other electronics categories -- even routers

If there was one word to summarize what's at the top of US Christmas gift lists when it comes to electronics, the word is "Apple." Retail analyst firm Parks Associates revealed that in its latest survey, the iPhone maker -- long the most popular brand for tablets, smartphones, MP3 players and TV set-top boxes -- is now also the hottest brand in desktop computers. The top spot for desktops was previously held by Dell for the last two years, with Apple coming in second until the 2013 survey.

Apple's Mac computers have steadily gained in popularity and marketshare this decade, and rose from third place in desktops in 2011 to second place last year, knocking HP out of that position. This year it displaced perennial winner Dell for the top spot in the national survey, which drew from 2,500 households polled during the current quarter.

Other brands that scored the top slot in their respective categories included Apple rival Samsung for flat-panel TVs, Amazon's Kindle for dedicated e-readers, and Sony's PlayStation 4 for gaming consoles, reports CNet. It should be noted that on occasion, actual sales polls conducted after the holidays do not exactly line up with consumers' "preferred" choices.

Last year, 34 percent of those saying they were going to buy a streaming media device chose the Apple TV and 15 percent a similar Roku device. In a later purchases survey, the lower price of the Roku won out, with 29 percent buying one while just 24 percent stuck with the Apple TV.

Other interesting findings from the "wish list" survey revealed that Microsoft's Surface tablet was the fourth-most desired in that category behind the iPad (obviously), the Kindle Fire and Samsung's Galaxy Tab. Acer rounded out the top five entries in the tablet category. Together, the five companies were said to account for 74 percent of the wish-list tablet requests. Apple has ranked tops in the tablet category in every Parks Associates study going back to 2011.

Apple took the top spot in the category of "home network routers" as well, beating Cisco's Linksys brand again as it did in 2012. Unidentified Belkin, D-Link and Netgear brands took the remaining top spots, respectively. While Apple routers are usually among the most expensive in the consumer category, the company's approach of using a customized software interface rather than the standard but confusing web interface appears to have won fans for both its ease of setup and reliability.

by MacNN Staff



  1. Grendelmon

    Senior User

    Joined: 12-26-07

    ...and the wallets of many parents loathe this trend as well.

  1. bobolicious

    Dedicated MacNNer

    Joined: 08-15-02

    ...I consider my 2.93 i7 iMac the best computer I've ever used...
    Too bad I can't load the OS I want on any possible replacement...

  1. iphonerulez

    Dedicated MacNNer

    Joined: 11-28-08

    But... but... but Apple is doomed! Why? Because poor people can't afford their products. Yeah, ain't it cool.

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    Yes, bobolicious, it's a darn shame mean old Apple doesn't allow you to load older, unsupported, insecure OS versions so you can have your AppleWorks 5. Steve Jobs would never have allowed -- oh wait, he was totally in favour of this. Never mind.

  1. bobolicious

    Dedicated MacNNer

    Joined: 08-15-02

    ...well yes, it is... Choice usually encourages competition, so that upgrades actually need to be meaningful, and if something is truly better then users follow...

    ...perhaps Chass you should just watch Dr Who to live in the future, rather than typing for a living, which could arguably still be done effectively on a mac plus...

    Apple offers as little as a 1 year lifecycle on software now. Is this in direct contrast to purported goals of sustainability, which BTW if looking at data farms, N•S•A surveillance and PV/wind power, I understand includes destructive, energy intensive resource mining, mountain top removal (indirectly), ocean floor sand mining & the creation of toxic lakes - not in your back yard of course...

    Does security include virtually being coerced onto the cloud ? Welcome to the future, and supposed progress - and perhaps the 1984 commercial that has come full circle...?

    ps. readers might want to check the mavericks server app store reviews before buying new server hardware that does not support an OS that officially shipped less than 3 months ago... Refurbs are not supported either. How does this serve the customer...

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