updated 11:13 am EST, Mon December 2, 2013
Demographic skews older, and with more buyers under median income
"Almost half" of the people who bought the iPhone 5c in September and October were people switching from Android phones, particularly ones by Samsung and LG, according to data from Kantar Worldpanel ComTech. By comparison, some 80 percent of iPhone 5s purchases were by people upgrading from a previous iPhone. Kantar also notes that over 40 percent of 5c buyers were earning less than $49,000 per year, versus roughly 20 percent for the 5s. 5c buyers also tended to skew older, with an average age of 38 instead of the 5s' 34.
Capturing Android users is good news for Apple, but Kantar's strategic insight director, Dominic Sunnebo, comments that neither the 5c nor the 5s appear to be fostering a surge in Apple marketshare equivalent to that of the iPhone 5. Shoppers "tend to react more positively to 'full' releases than incremental improvements such as the 5s and 5c," he remarks.
In the span between August and the end of October, the iPhone accounted for 41 percent of US smartphone sales, 35 percent of the Australian market, and just 16 percent of European and Chinese sales. Apple's strongest market was Japan, where it held an overwhelming 61 percent share.