updated 04:41 pm EST, Wed November 27, 2013
May be meant to spur accessory sales
Apple's planned Black Friday event will likely focus on gift cards, rather than actual discounts, sources say. A person buying an eligible product at an Apple Store is expected to get a gift card valid only at retail, and only after the date it was issued. Buying a Mac at a US store, for instance, might get shoppers a $100 card, while an iPad might come with a $50 card. Accessories and peripherals may come with $25 or $50 cards, depending on how much the product costs.
The cards' values are equivalent to past discounts, but appear to be geared toward encouraging shoppers to spend extra. It remains unclear if Apple will offer straightforward discounts to online shoppers, and/or if cards will be offered at stores outside the US as well.