toggle

AAPL Stock: 102.56 ( + 0.31 )

Printed from http://www.macnn.com

Macy's, Shopkick to deploy first retail use of iBeacons

updated 02:33 pm EST, Wed November 20, 2013

Will trigger alerts based on locations within a store

Macy's and Shopkick have announced plans to deploy the first retail use of iBeacons, an Apple technology supported through iOS 7. Within a few weeks at Macy's stores in Herald Square, New York and Union Square, San Francisco, users of the Shopkick app will occasionally receive alerts while visiting different departments. On first entering a store, for instance, the app may suggest a variety of deals and recommendations, but narrow down those alerts after wandering into the Shoes department.

The Macy's/Shopkick system, known as shopBeacon, also makes use of user behavior tracking. If a person has previously "liked" a specific product online, shopBeacon can be set to remind them that Macy's has it in-stock.

Although iBeacon was first revealed this summer, it has seen relatively slow adoption. The first organization to announce support was Major League Baseball, which has plans to gradually link stadium beacons with its At the Ballpark app. Even Apple is only just getting deployment underway at Apple Stores. There was relatively little incentive until now, however; iOS 7 didn't launch until September 18th, and alerts are further limited to devices supporting Bluetooth Low Energy, such as the iPhone 5s and the iPad Air.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. mr100percent

    Forum Regular

    Joined: 12-06-99

    Doesn't iPhone 5 also have Bluetooth LE?

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in m ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

toggle

Most Commented