toggle

AAPL Stock: 111.78 ( -0.87 )

Printed from http://www.macnn.com

Apple expands iAd Workbench, adding nine new countries

updated 03:00 am EST, Wed November 13, 2013

Lets developers create their own banners, offers more targets and stats

Apple's iAd Workbench, which debuted this past June, allows developers a simple way to promote their own apps through iAd with campaigns starting at just $50, and giving them tools to better target potential buyers and find out how effective the advertising is. The program, part of the developer portal iTunes Connect, has now been expanded to countries outside the US. The tool is now available in nine additional countries.

The program has been expanded to be available in Canada, the UK, France, Germany, Spain, Italy, Japan, Australia and New Zealand. Ads created with the program can be targeted based on various criteria, including location, previous App Store downloads, specific categories or other criteria.

Developers have the option of setting a specific budget amount, and paying on either cost-per-acquisition (CPA) or cost-per-click (CPC). Statistics can give developers the numbers of people who saw the ad, taped on it, and ultimately downloaded the program or signed up for the service.





by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented