updated 01:12 pm EST, Tue November 12, 2013
Could increase exposure, giveways
Apple has doubled the number of promotional codes it allows developers from 50 to 100 for each version of an app, accounts say. The codes are typically used to distribute an app to reviewers, friends, and family, as well as in the occasional giveaway. Apple notes that once a bundle of promo codes is requested, they will automatically expire four weeks later.
Developers have sometimes complained that 50 codes was insufficient, given the number of media outlets alone that may want access to an app. Today's change could therefore improve app coverage, and/or trigger a surge of giveaways by developers looking to get their product in the spotlight.