updated 07:14 pm EST, Tue November 5, 2013
Gadget now uses Bluetooth 4.0 for better battery life
A day earlier than previously announced, the new Nike+ FuelBand SE has debuted on Apple's online store, selling for $150. The device, which measures movement and fitness activities, now stays continuously connected to the user's iPhone 4s (or later) or fifth-generation iPod touch (or later) through its Bluetooth 4.0 connection. In addition to a more rubberized design with color accents, the new FuelBand works with the Move app released yesterday.
The product also features a one-button-controlled LED, features hourly reminders, can categorize different types of movement (such as running or walking) and non-movement (sitting, sleeping) into "sessions" and is generally able to offer more detailed information on a users' activity levels. The debut on Apple's online store may be an accident, as the product is still listed as being in "pre-order" status on Nike's website. It comes in three basic sizes (that can be adjusted somewhat) with four options for color accents: green, black, red and pink.
Users can tell the FuelBand how active they want to be and the app and band will work together to set reminders and motivators to stay active as a way to meet the goals. The accompanying app also adds a social aspect through Nike+ Groups, alerting others of the users' progress and helping to keep a circle of friends motivated.