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Data hints at rapid iPad Air adoption, many upgrading from iPad 2

updated 11:49 am EST, Mon November 4, 2013

Apple holding back on announcing figures for launch weekend

Launch weekend analytics indicate that iPad Air adoption is proving much faster than what was achieved with the fourth-generation iPad, according to Fiksu. The Air is already up to 0.74 percent of active iPads, whereas its predecessor managed just 0.15 percent in the same timeframe after its 2012 release. The fourth-gen model was generally considered an "interim" upgrade, though, simply adding a faster processor, a Lightning connector, and wider cellular compatibility. The Air is redesigned to be lighter, thinner, and narrower.

Adding more detail to Air launch figures, Cantor Fitzgerald analyst Brian White says he polled 106 buyers at New York City Apple Stores on Friday. Of those, 73 percent said they were upgrading from an earlier iPad model; the rest were new to the platform. 31 percent of the upgraders were switching from the iPad 2, while 18 percent were third-gen iPad owners, and 16 percent had the first-gen tablet.

64 percent of Air buyers preferred the white color over space gray, despite the fact that Apple has generally skewed its stock towards the latter. In terms of capacity, 60 percent opted for 16GB. Since the fourth-gen model Apple has offered sizes up to 128GB.

White also notes that he encountered strong demand for the first-gen iPad mini. Apple last week slashed the tablet's price to $299, but is preparing to launch a second-gen Mini with a Retina display later this month for $399.

by MacNN Staff



  1. pairof9s

    Senior User

    Joined: 01-03-08

    I'm one of the 18% 3rd Gen...woohoo! I love the speed and shape (smaller, slimmer, lighter) of my new iPad Air.

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