updated 07:26 am EST, Sun November 3, 2013
Apple redefines the full size tablet with the iPad Air
Although there were numerous accurate leaks ahead of the iPad launch, Apple managed to surprise with its latest 9.7-inch Retina display-equipped iPad. Not only did it get a new name, the iPad Air, it is a dramatically thinner and lighter than ever before. Although Apple's overall market share is declining as a percentage, the still-expanding tablet segment and the ongoing popularity of the iPad has ensured that Apple continues to sell more iPads than ever. Despite the challenge posed by cheaper white box Android tablets, along with those from its major competitors including Samsung and Google, Apple has continued with a proven strategy of making premium hardware and selling them at premium prices. But is the best tablet experience on the market worth the price of admission when you can get a similar experience for less? Read on in our full review of the Apple iPad Air.