toggle

AAPL Stock: 97.67 ( + 0.64 )

Printed from http://www.macnn.com

iPhone available on contract in India for first time with 5s, 5c

updated 03:35 pm EDT, Sat November 2, 2013

Reliance now carrying iPhone 5s and 5c on contract

For the first time ever, iPhone fans in India will be able to buy Apple's phones in a subsidized manner. Reliance Communications, India's third-largest telecom, is now offering the iPhone 5s and iPhone 5c on contract, according to The Wall Street Journal. The carrier's decision to offer a contract option signals a willingness to try again in an arena that has proved difficult to maintain in India.

Reliance previously partnered with LG, Samsung, and Nokia to make handsets available on contract for as low as five percent of their retail value. Such offers drew a million new subscribers within 10 days of the older program's launch, but those customers quickly dropped Reliance as a provider, leading to considerable losses for the carrier.

Now, Reliance is limiting contract eligibility to customers with credit cards. The carrier will rely on the credit card companies to bill customers, ensuring that Reliance gets paid.

The iPhoen 5s will be available for 2,999 rupees ($48.50) per month, while the iPhone 5c will cost 2,599 ($42.10) per month. For those prices, customers get unlimited phone calls and data with no additional costs.

The move may help Apple grow its foothold in the world's second-most populous nation. At the moment, makers of much cheaper devices have a lock on India, and the fact that Apple's devices are typically sold through resellers at their full price has held back much progress for the iPhone maker in that nation.

India is the second-largest wireless market in the world, but smartphones are not growing in popularity there as fast as in China and the United States. Where smartphones are popular in India, they are typically lower-cost handsets. Apple's chief rival Samsung holds a 36 percent share of the Indian mobile market, thanks to its low-cost feature phone and smartphone offerings. Apple, meanwhile, holds only two percent.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

toggle

Most Commented