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First Brazilian Apple Store to open by March, source claims

updated 09:41 am EDT, Mon October 28, 2013

Timing dependent on construction, hiring

Apple is hoping to open its Rio de Janeiro store by February or March of 2014, a source claims. Late last year, the company publicly revealed plans to open a Rio location, which would also be its first in Brazil. Since then, however, the company has kept quiet. Rumors have put the outlet in the Village Mall.

The source says that retail expansion into South America is a high priority for Apple, and that it's even seeking workers from its US stores who will be willing to relocate to Rio for several months during the first half of 2014. The goal is to teach and demonstrate Apple's standard retail practices, and supply temporary extra labor for the duration.

The person adds that Apple had been planning to launch the store in July 2013, but ran into problems hiring enough managers. In theory, recruiting and/or construction problems could potentially delay the new launch window as well. If it keeps to its schedule though Apple will have a shop ready in time for the FIFA World Cup, sweeping up some extra store traffic from tourists. That could also put Apple in the line of fire of protests, however; Brazilians have been upset at the amount of money being spent on the World Cup instead of social problems.

by MacNN Staff




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