updated 05:50 pm EDT, Mon October 28, 2013
Free Mavericks just the beginning for Mac OS
During the conference call for its fourth quarter financial statement, Apple confirmed that future versions of Mac OS will be free. That will keep them in line with a precedent Apple set with the the OS X Mavericks OS update, which Apple released earlier this month. The free operating system updates, along with iWork updates and free copies for each purchaser of Mac and iOS hardware, is part of a $900 million sequential increase in deferred net revenue for software upgrade rights and non-software services.
Apple CFO Peter Oppenheimer noted during the call that the company has already been deferring a sizable amount of potential revenue for iOS and Mac units due to the software that is already packaged with those devices. The company has already made iWork and iLife apps free in both their Mac and iOS incarnations for buyers of new Apple devices.
Apple's income from software and services has increased over the years, and the company expects to see that trend continue going forward. The company's iTunes/Software/Services division generated $4.3 billion in revenue this past quarter, due in large part to the continuing success of the App Store, which has now seen more than 60 billion total downloads.
Asked to give further comment on why Apple decided to give away its operating system updates, CEO Tim Cook said that it was "just another reason that everyone should buy a Mac."
"We wanted it to become a part of what it meant to own a Mac," Cook continued. "We wanted all of our customers to have access to our very latest software so that they would have access to our latest features. I know that some other folks charge $199 for the OS and for productivity apps, but we wanted to make it part of the experience."