AAPL Stock: 110.38 ( + 0.8 )

Printed from

New Disney show to launch first on iPads, Kindle Fires

updated 12:52 pm EDT, Mon October 28, 2013

Disney's newest kids' show to hit tablets first

The next show from Disney will make its first appearance not on televisions, but on iPads and Amazon's Kindle Fire tablets. Speaking with The New York Times, the entertainment giant confirmed that "Sheriff Callie's Wild West" will launch first on the Watch Disney Junior app, as well as on a related website. The app version of the show will debut on November 24, and the television version will show up on Disney's traditional networks early next year.

"This is an entirely new approach for us," a Disney executive said. "We have been amazed at how quickly kids have embraced this new technology. We're talking billions of minutes spent watching."

Disney's move highlights both the ease with which younger users take to devices like Apple's iPad and Android-powered tablets and the innovative lengths to which content producers must go in order to reach those tech savvy younger viewers. Tablets are present in more than half of American homes with children, according to Disney's own research. That figure is up 40 percent from last year. Companies like Disney find themselves competing with popular tablet games and other apps for users' time, and the focus on mobile apps is Disney's way of countering that.

The Watch Disney Junior app has seen more than five million downloads since its introduction in June of 2012. Available on iOS and through Amazon's App Store, the app has generated more than 650 million views in a year.

Other Disney initiatives show the company's dedication to the tablet as a means of reaching children. The website underwent a redesign this month to give it a "tablet first" layout. Also, Disney encourages families to take an iPad to the movies in order to have a second screen experience for films like The Little Mermaid.

by MacNN Staff





Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented