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Cupertino City Council uploads 'making of' Apple Campus 2 video

updated 12:20 am EDT, Tue October 22, 2013

Includes video featuring Steve Jobs, live presentation by Dan Whisenhunt

The city of Cupertino's government has posted a complete video of a planning commission "study session" that included a presentation and questions about Apple's proposed Campus 2 project. The video begins with the initial "pitch" video of Apple's designs and plans for Campus 2, including audio from Steve Jobs during his initial presentation of the project, and comments from chief architect Norman Foster. Apple SVP of Design Sir Jonathan Ive is also seen in the promotional video.

The study session, which lasted about 30 minutes, gives Apple's chief of real estate and facilities Dan Whisenhunt an opportunity to go over the history of the site of Campus 2, what Apple intends to accomplish there, and how the project benefits the city overall. The new upload is not the same as the recently-posted video of the formal ceremony of Cupertino City Council's final approval of the massive, $5 billion redevelopment project that aims to return 80 percent of the 176 acres back to its natural state.

Apple's initial presentation and Whisenhunt's speech emphasize the environmental aspect of the new headquarters, as well as its benefit to the small California town. The iPhone maker's normal focus on innovation, craftsmanship and sustainability -- a hallmark of its product videos -- is also evident in its promotion of Campus 2.

The facility will rely on 100 percent renewable resources, manage heating and cooling using natural airflow without conventional air conditioning for 75 percent of the year. The company will use car garages and its own roof to generate solar energy along with biogas fuel cells to not only power the buildings but leave a "zero carbon footprint" -- in part offset by the enormous number of trees planned for the land.

Foster, who comments in the video, reveals that the "spaceship" concept was not the original starting point of the plan for Campus 2, and that instead it evolved out of a simpler concept: "one building with a great park." He also mentioned that he was called "out of the blue" by Steve Jobs for the project. Foster said Jobs still remembered the California of his youth, when the state was better known for its fruit exports than technology and entertainment contributions.

Apple VP of Environmental Initiatives -- former EPA head Lisa Jackson -- talked about how the parkland will be available to the public, complete with bike paths and other walkways, while Foster's colleague Stefan Behling mentioned that "everything is hand-crafted for this project" and many of the techniques will "push the boundaries of current technology," perhaps suggesting why the project has become so expensive since the initial proposal. Costs are now around $5 billion from an original $3 billion estimate.

Jobs' main contribution to the overall design -- apart from supervising many of the details and conceptual goals -- may be the emphasis on a collaborative environment created by the building, a concept he also explored when he was head of Pixar and moved that company into a new headquarters. The facility is designed to be highly walkable, said Whisenhunt, with intentions to allow co-workers to easily interact, including wide hallways, a limit of four floors in height, and a large open park in the center of the building among other features.

The promotional video ends with a voice clip of Steve Jobs saying that "Apple's always been in Cupertino" while the visual shows the large three-dimensional architectural model recently unveiled by CFO Peter Oppenheimer. Jobs concludes the video with "... and we're proud to be here."





by MacNN Staff

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